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International Raceway (PIR) has partnered with Queer4Gears.com to offer special discounted tickets to their Lesbian and Gay race fans to attend the NASCAR Kobalt Tools 500 on Sunday, November 14, 2010. With this special discount, admission for the race starts at $25.00. Additional information about the promotion is available at: www.PhoenixRaceway.com/LGBT
The track has been working on this promotion with Queer4Gears.com, a
website devoted to gay, lesbian, bi-sexual and trans-gendered, also collectively known as LGBT (Lesbian, Gay, Bi-Sexual and Transgender) NASCAR fans.
PIR recognizes that they have a very diverse fan base and they want to reach out to all of them. While covering the Subway Fresh Fit 500 in April, Queer4Gears.com founder, Michael Myers began conversations
with Phoenix International Raceway officials.
To his knowledge, Myers said that this will be the first time that any NASCAR sanctioned facility has reached out to fans in the L.G.B.T. community.
"Just a small push like including the L.G.B.T. community on the official web site of Phoenix International Raceway is a step in the right direction for uniting the different stereotypes that surround the racetracks on a weekly basis" said Queer4Gears.com founder Michael Myers. "I applaud Phoenix International Raceway for what they are trying to do and it definitely will speak volumes towards the gay race fans. It is a big first step."
Myers went onto say, "I started Queers4Gears as a resource for the gay and lesbian fans that already love NASCAR. However, another goal is to bring new fans to the sport. I was excited to work with the folks at Phoenix International Raceway on a promotion for L.G.B.T. fans. The discounted tickets are an incentive to flock new race fans to this great race track without breaking the bank. Plus, the Kobalt Tools 500 is included in the chase for the NASCAR Sprint Cup Series championship; it's the second to last race of the year, so without a doubt it's going to be an incredible race."
Tickets in turn one and tour four for the 37th race on the 2010 NASCAR Sprint Cup Series tour begin at $25.00 and are available online along with additional input on the program at phoenixraceway.com/LGBT.
Learn more about Queers4Gears including its commentary, mission, the latest in NASCAR and much more by visiting Queer4Gears.com. [7/28/10]